1 9 4 0 - 1 9 6 0


Bread is a generous gift of nature, a food that can be replaced by no other. When we fall sick, our appetite for bread deserts us last of all; and the moment we recover the appetite we have shown a symptom of recovery. Bread is suitable to everytime of the day, every age of life, and every temperment...

-- Parmentier

It was in this era that the pop-up toaster took over as the standard design. Extremely well made and durable, toasters from this time are still hard at work in many homes today.



Toastmaster Model 1B9, McGraw Electric Co., of Elgin, Illinois. This shows their "New 1940 toaster and Hospitality Set".

The fabulousToast-O-Lator! Manufactured from 1936 through 1952(?), pictured: Model J. This wonderful toaster brings the assembly line to the breakfast table. When you turn on the Toast-O-Lator a row of "teeth" begin rotating in a circular fashion. Bread is placed in the appropriate end and is walked through the unit while being toasted. You can watch the bread toasting through the circular viewing window in the side.

MagicMaid Toaster From the late 1940s. This toaster came with a variety of colored, painted bases.


Proctor Electric Model 1466 from the late 1940s.

Westinghouse Model TO-91. From the late 1940s.


Kenmore, from the late 1940s. This model came in either red, yellow, black, or green bakelite. We're still looking for the green one.

Toastmaster Model 1-C-6, from the 1950s. Three slice toaster. This illustration shows the Powermatic version - it automatically lowered the bread and began toasting when a slice was put into either slot. There was also a model with the typical push down lever.

Visit the 1920-1940 section to see Toastmaster's first three-slice toaster.


Model T-20

Sunbeam, Model T-20, from the late 1940s through the mid 1950s. This was the first "fully automatic" toaster. When bread is placed into this toaster, it is automatically lowered; when the toasting cycle is complete, the unit shuts off and gently raisies the toast for removal.

This was Sunbeam's most enduring toaster design and was in production from the late 1940s through 1996.

Read an article detailing the evolution of this toaster.
Sunbeam Model T-35, from the mid 1950s to the 1960s. Slight design change from the T-20 shown above, but operation is the same.

Read an article detailing the evolution of this toaster.

Model T-35


Model 1B14

TheToastmaster, Model 1B14, began being manufactured in July 1947 and remained in production, with minor design changes, into the 1960s. It is the quintessential '50s toaster, with its streamlined appearance, curved Bakelite handles, and the distinctive Toastmaster logo. The vast majority of 1B14s are found in chrome - the one pictured here shows it in its rarer copper shell.

Read our Toastmaster history articles:
Toastmaster Toasters: When They Were Made
Toastmaster - A History with Dates

Westinghouse toasters from the late 1950s. This toaster came in standard chrome finish - and also in Pink, Yellow, White, and Blue enamel finish.

3 Westinghouse toasters


As we gather more information, and take more photographs, we'll add to this page.
Do you have something to contribute? Let us know.



[ Introduction I 1900-1920 I 1920-1940 I 1960-1980 I 1980-2000 ]