1920 - 1940 Cont.


Manufacturer: Proctor & Schwartz Electric Co.
Brand Name: Proctor
Model Number: 1410

  
Details:
This Proctor toaster is notable as it is the first automatic toaster to use thermostatic sensing to determine when the toast is done and shut the unit off.

Using thermostatic controls became standard in the 1940s, but until then most automatic toasters used a clockwork-like timing mechanism to determine the length of the toasting cycle.


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Click to view a patent for this toaster.


Manufacturer: Rock Island Mfg. Co.
Brand Name: Rock Island
Model Number: 10-A


Toaster type: Flopper
Details:
Tall flopper, with "ram's horns" cutouts on doors. This toaster was also sold as the Bee-Vac.


Click to view vintage ad.


Manufacturer: Savory Appliance, Inc
Brand Name: Savory
Model Number: XB

  
Toaster type: Commercial Ferris Wheel Type
Details:
Savory Appliance, Inc. manufactured a variety of Gas-fired “Ferris Wheel” toasters (as we like to call them, as the bread rides around in a basket).

There is a little electricity involved with these toasters - it is used to power the rotating baskets, but the fire does the toasting.

Guessing from the appearance of the booklet, and the language in which it is written, these toasters were probably manufactured in the 1920s - '30s.

“This book was writen for one purpose only - to help you to get the very best results from your Savory Radiant Toasters,” the booklet states, and goes on to sternly advise, "Read it carefully—several times—especially the section headed 'HOW TO PREPARE BREAD.'"

Although the gas-fired commercial toaster lost out to electricity, the Ferris Wheel method of toasting survives to this day in Mess Halls, college cafeterias and big restaurants.




Manufacturer: Super Star
Brand Name: Super Star
Model Number: none on toaster


Toaster type: Flopper
Details:
Nickel-plated flopper with sun-ray cutouts on doors. The toaster shown here is missing its handles.




Manufacturer: Superior Electric Prod. Corp.
Brand Name: SuperLectric
Model Number: 77


Toaster type: Side-loader
Details:
Very simple side-loading toaster - barely bigger than the piece of bread it will toast.

One inserts the bread into the opening and then uses the red lever to eject the toast. Superior Electric automated this concept with their more elaborate model 757.




Manufacturer: Superior Electric Prod. Corp.
Brand Name: SuperLectric
Model Number: No 757


Toaster type: Side-loader
Details:
Automatic "Pop-out" toaster as this toaster thrusts the toast out onto a waiting plate when it's done (see link to ad illustration below). This toaster is the high-class cousin to the SuperLectric 77.


Click to view vintage ad.


Manufacturer: The Estate Stove Company
Brand Name: Estate
Model Number: 77


Toaster type: Swinger
Details:
Four door swinger-type toaster. Rotating the one door with the handle cause all 4 doors to turn simultaneously through an ingenious but simple mecanism in the base.


Click to view vintage ad.


Manufacturer: The Fitzgerald Mfg Co
Brand Name: Star Rite
Model Number: none on toaster


Toaster type: Pincher
Details:
Simple little pincher-type toaster by Fitzgerald Mfg.




Manufacturer: The Fitzgerald Mfg Co
Brand Name: Star-Rite
Model Number: 75000

  
Details:
STAR-Rite Reversible Toaster made by the Fitzgerald Manufacturing Co. of Torrington, Connecticut. Patent issued 1921. The knobs on top of the doors are used to swing the bread around to toast both sides.

This toaster was generously donated by Bob Sumner, Huntsville AL
Click to view vintage ad.


Manufacturer: Waters Genter Co
Brand Name: Toastmaster
Model Number: 1-A-1


Toaster type: Automatic Pop-up
Details:
The First Pop-up Toaster

During World War I, a master mechanic in a plant in Stillwater, Minnesota decided to do something about the burnt toast served in the company cafeteria. To circumvent the need for continual human attention, Charles Strite incorporated springs and a variable timer, and filed the patent for his pop-up toaster on May 29, 1919.

Receiving financial backing from friends, Strite oversaw production of the first one hundred hand-assembled toasters, which were shipped to the Childs restaurant chain.

The first pop-up toaster for the home, the Toastmaster, arrived on the scene in 1926. It had a timing adjustment for the desired degree of darkness, and when the toast reached the preselected state, it was ejected, rather forcefully. The device stirred so much public interest that March 1927 was designed National Toaster Month, and the advertisement running in the March 5 issue of the Saturday Evening Post promised: This amazing new invention makes perfect toast every time! Without turning! Without burning!

The automatic toaster had arrived.
-- From Extraordinary Origins of Everyday Things by Charles Panati


Click to view additional photo.
Click to view vintage ad. | Click to view another vintage ad.
Click to view related article. | Click to view another related article.
Click to view/buy merchandise imprinted with this toaster's image.


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